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From idea to concept

In this publication, we will talk about how the idea differs from the concept. Let's do this with an example of a specific goal.


Let's imagine that our goal is to make sure that the delivery of products takes no more than 15 minutes from the moment of receipt of the order within a year.


So, an idea is an abstract representation of a design, intention, or mental image of something. We can also say that an idea is an abstract way to achieve a goal.


Let's look at examples of ideas for our goal:


  1. Digitize the process of delivering goods.
  2. Robotize the process of collecting goods in the dark store.
  3. Involve taxi drivers in the delivery.



The most appropriate question for the formulation of an idea is what should be done to achieve the goal.


The concept is a concretized idea.


Let's look at examples of concepts for our purpose:


  1. Develop a convenient mobile application for the user and delivery service integrated with an internal automation system.
  2. Integrate the technology of company N, which supplies a hardware and software package for the automation of dark stores.
  3. To charge taxi drivers bonuses of 100 rubles for each accepted order for the delivery of products.


The most appropriate question for the formulation of the concept is how can this idea be implemented?


Having a concept is a good start, which is a very specific vision of the product.


The search for ideas and concepts is a creative process, which is good to carry out in a brainstorming mode using open questions. Involve in this process, if possible, those who are less interested in the final result, or are not connected with it in any way.


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